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Consultation Website

  • Home
  • Welcome
  • About The Site
  • Our Vision
  • Our Proposals
  • Technical Delivery
  • Sustainability
  • Application And Timeline
  • FAQs
  • Useful Links
  • Submit Your Feedback
  • About Us

Welcome

Thank you for visiting our consultation website to find out more about our proposals.

We are preparing an outline planning application for a development of up to 400 new homes and public open space on land south of Maypole Lane, Hollywood, Bromsgrove.

Our vision is to plan a high quality, sustainable and well connected development providing a range of house types and sizes, including much needed affordable housing to deliver a vibrant and balanced community.

This website provides an overview of the emerging proposals and design.

It also provides an opportunity for you to share your comments on the outline scheme as part of the pre-application consultation, ahead of us submitting an outline planning application to Bromsgrove District Council in the process

 

Why Now?

This planning application is being submitted at this time in response to clear and pressing national and local housing priorities. The Government has set ambitious housing delivery targets to address the ongoing shortage of homes, placing an expectation on local authorities to significantly boost supply.

At the local level, Bromsgrove District Council does not currently have an up-to-date Local Plan in place, which limits its ability to demonstrate that sufficient land has been allocated to meet identified housing needs.

In addition, the Council is unable to demonstrate a deliverable five-year housing land supply, as required by national planning policy, which reinforces the need for suitable and deliverable sites to come forward.

 

 

There is also a well-documented and acute need for affordable housing within the district, with many households unable to access suitable homes through the open market.

This application seeks to contribute towards meeting that need by delivering new housing in a sustainable location, including 50% affordable homes.

In this context, bringing forward this proposal now represents a timely and necessary response to both national policy objectives and local housing needs.

 

About The Site

The site is situated within Bromsgrove District Council, within the area of Hollywood, approximately 15km north of Bromsgrove Town Centre. The site is located on the border of local Birmingham City Council

It is located south of Maypole Lane, with vehicular access currently taken off Maypole Lane and Pickenham Road.

The site is agricultural land and covers approximately 20 hectares. A public right of way (Wy-506) runs north to south along the eastern border, outside of the site boundary. Hedgerows and trees populate the established boundary of the site.

The southern boundary of the site abuts Hollywood Golf Club, whilst to the south-east sits Berry Mound Pastures.

This site is considered to be a Grey Belt site. The term Grey Belt is used to describe land within the designated Green Belt that is considered to have a lower environmental, landscape, or strategic value. This can include land that is previously developed, visually contained, or less connected to the wider countryside.

Land south of Maypole Lane, Hollywood is considered to meet the Grey Belt criteria and more information on this can be found in the FAQs.

The site is well connected with community services and public transport links, with two bus stops located within 150-200m from site entrance. The nearest train station is 1.5 miles from the site.

Maypole Retail Park and neighbouring units is conveniently located 900m from the site, serving local residents with two supermarkets, a gym and other retail uses. A petrol station 200m from the site, provides residents with fuel and a small convenience store.

The nearest primary schools are Hollywood Primary School (100m from the nearest pedestrian entrance) and St Jude's Catholic Primary School (1.6km from the site). The neatest secondary schools are Christ Church, Church of England Secondary Academy (1.6km from the site) and Kings Heath Secondary School (2.1km from the site).

 


 

 

Our Vision

We aim to deliver a diverse range of new homes, including affordable housing, all designed to meet high sustainability standards. The development will be set within attractive green spaces and well connected to existing local facilities and services.

The landscaped spaces that surround the proposed new homes provide a variety of open spaces, including formal and informal green space, for recreation and for nature and areas for play. 

Existing trees and hedgerows will be retained where possible, and enhanced through new planting to strengthen the existing natural features of the site.

Areas have also been incorporated through the site to provide space for play and recreation as part of encouraging healthy and active lifestyle

The following sections outline the emerging proposals in more detail.

We encourage you to share your views using the online feedback survey in the SUBMIT YOUR FEEDBACK section of the website.

New Homes
Affordable Housing
Extensive Public Open Space
Walking and Cycling

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Our Proposals

The development of the site at Land South of Maypole Lane, Hollywood would create a desirable and sustainable new neighbourhood that supports the health and well-being of residents.

The proposed development will be brought forward through an Outline Planning Application With All Matters Reserved (excluding access) to the Council.

We have produced an Initial Concept Plan which establishes key principles for the delivery of the new neighbourhood in line with the vision. 

In summary the proposals provide:

  • Up to 400 high quality low carbon homes providing a mix of smaller and larger family homes
  • 50% Affordable housing
  • Over 15.9 hectares (39.3 acres) of open green space is provided onsite representing almost 60% of the total site area 
  • Proposed play areas
  • Footpath and cycle routes around and through the development linking to the wider area and existing Public Rights of Way 
Concept Plan

Technical Delivery

As part of our proposals, we work with specialist consultants to carefully assess the site and make sure it can be technically delivered.

This includes looking at things like drainage, ecology and highways.

Highways And Access
Ecology
Archaeology And Heritage
Flooding And Drainage
Aboriculture
Noise

📷

Sustainability

New and existing homes account for 20% of greenhouse gas emissions in the UK.

Building sustainability is a key feature of delivering new homes.

The final design of the new homes would be submitted at a later date, should outline planning permission be granted, however, the broad principles for sustainability are outlined below:

Application And Timeline

We will be submitting an Outline Planning Application With All Matters Reserved (excluding access).

Outline Planning Applications seek to establish whether the scale and nature of a proposed development would be acceptable to the Local Planning Authority, before a fully detailed proposal is put forward.

Where outline permission has been granted, an application for the outstanding Reserved Matters can be submitted.

This will typically include information about the layout, landscape and appearance of the development.

Statutory consultees (eg. Environment Agency, Highways England, Natural England and Parish Councils) and local residents will also have the opportunity to formally comment on our application once submitted and registered with the Council.

The diagram below sets out an approximate timetable starting from this consultation period.

Should planning permission be granted
Consultation: Summer 2026
Planning application submission: Late Summer/Autumn 2026
Planning committee determination: Winter 2026
Should planning permission be granted
Sale to housebuilder or developer: Summer 2027
Reserved Matters submitted by Housebuilder or Developer: Autumn 2027

FAQs

Whether you’re curious about how land promotion works, want to know what to expect during the planning stages, or are simply exploring more about the proposals this section is designed to provide simple and transparent information to questions commonly raised.

Useful Links

Here you’ll find a selection of useful links to third party web pages.

You may find these additional resources useful providing more detail on subjects like local planning policy, Bio-diversity Net Gain (BNG) and sustainable drainage. 

Submit Your Feedback

To help us better understand your views, please submit your feedback via our online survey. 

Click on the SUBMIT YOUR FEEDBACK BUTTON.

We also accept feedback via email: feedback@catesbyestates.co.uk or via post (no stamp required) with the address freepost: CATESBY ESTATES.

Consultation closes SUNDAY 12TH JULY 2026.

About Us

Catesby Estates is highly regarded as one of the foremost experts in strategic land promotion and infrastructure delivery.

Landowners choose to partner with us as their strategic land promoter, due to our track record in successfully delivering planning consents and our ability to maximise land value.

We use our in-house expertise and financial resources at no cost to the landowner, to promote land through the planning system with the aim of obtaining planning consent.

The land is then marketed to our extensive network of housebuilder and developer contacts.

The land site is sold with the aim of maximising value for the landowners.

 

A land promoter focuses on securing planning permission for land and then selling it on without doing any construction or housebuilding.

A housebuilder or developer buys land (often with outline planning permission already in place) and builds the homes.

Housebuilders like land promoters because promoters take on the costly, risky, and time-consuming process of securing planning permission.

This means builders can buy “oven-ready” sites with approvals in place, saving them uncertainty and allowing them to focus on what they do best, which is delivering and selling homes.