Free Webinar Registration

Maximising value through strategic land promotion

What could your land be worth?

Catesby Estates in association with South East Farmer are delivering a FREE webinar. Register Now Below

Discussing the planning potential of land and how landowners can maximise land value through land promotion.

Thursday 22nd April at 5.00pm

To register for your free place click here or the image on the right.

You will hear from a range of experts in land, planning, design and public consultation. With the opportunity for you to ask questions.

The Catesby Estates team will help you make informed future decisions about the development potential of your land.

Topics featured will cover:

  • The planning system and the risks
  • Strategic land promotion and what are the benefits?
  • What makes a good development site?
  • What do I need to do to maximise the value of my land?
  • Case study landowner site examples



  • Myron Osborne, Chief Executive
  • David Morris, Planning & Operations Director
  • Victoria Groves, Associate Director of Planning
  • Katie Yates, Associate Director of Marketing & Communications
  • Steve O’Grady, Associate Technical Director

Myron Osborne, Chief Executive

Myron joined Catesby Estates in March 2012.  He became Chief Executive in May 2020, and also sits on the Urban&Civic Executive Management Committee and Senior Strategy Group as part of his role within the parent company and wider group activities.  He has a significant track record in land acquisition and planning promotion on both brownfield and greenfield development sites across the country.

His experience also extends to the handling of large planning applications, strategic land promotion, bringing forward large scale housing association schemes and working on urban regeneration schemes.

David Morris, Planning & Operations Director

David joined Catesby Estates in January 2013 having worked in house building, planning consultancy and property development, across a broad range of mixed use projects throughout the UK. 

David started his career as Land and Planning Manager at Cala Homes and has previously worked as a Planning Consultant for CBRE in London. 

David is a member of the Royal Town Planning Institute (RTPI),  Home Builders Federation National Planning Committee and the Land Promoters and Developers Federation (LPDF) Technical and Policy Committee.

Victoria Groves – Associate Director of Planning

Victoria is a Chartered Surveyor and member of The Royal Institution of Chartered Surveyors (RICS) with over 14 years planning experience in the private sector.

Victoria has a wide range of experience promoting land and delivering planning consents on green field sites in the south east ranging from 30 to 500 units. She previously worked for Barton Willmore on a mix of projects ranging from housing, retirement living and commercial development before moving to Bewley Homes in 2013 as Senior Planning Manager. 

Katie Yates, Associate Director of Marketing & Communications

Katie is responsible for corporate communications and supporting the Land & Planning Teams with site specific marketing requirements including public consultation and supporter mobilisation.

Prior to joining Catesby Estates, Katie spent 15 years with the London and Cambridge Property Group. Katie is an Associate of the Chartered Institute of Marketing (CIM) and a member of Women in Property.

Steve O’Grady, Associate Technical Director

With a focus on southern England, Steve is responsible for all technical matters relating to the viability, sourcing and delivery of new land.  Whilst also supporting the Planning Team during the planning application process.

Steve has 25 years technical experience in the private sector having worked for an number of national housebuilders, including Taylor Wimpey, Persimmon Homes and Redrow.  He more recently headed up the Technical Departments at Bewley Homes and Bovis Homes, managing a range of challenging developments from inception to completion.


For a no obligation appraisal of your land visit:

and complete our online form or email details of your land to / 01926 836910 

Your land could be worth more than you think!

It is never too early to start thinking about whether your land has development potential, and putting together a land promotion strategy for your land

As housing demand increases, so do the opportunities for landowners to offer up land (including green belt sites) for potential residential development.

This means your land could be more valuable than you expect!

Your land is an important asset, whether you have surplus farm land, a country estate, large garden, grazing land and paddocks or defunct rural business land.

Land is the key ingredient in the building of new homes, and one of the most common questions is, how much is our land worth?

Answering that question isn’t as simple as it might seem.   

The development potential of any land is affected by the planning system, supply and demand, comparable sites and site specific calculations.

Obtaining planning permission can be expensive, risky and challenging and requires patience and expertise, which is where Catesby Estates are able to assist as your strategic land promotion partner.

As a land promoter we obtain planning permission and then market the site to housebuilders securing the highest possible financial return for the landowner.

The landowner is consulted during the whole process and our return as your land promoter is based on a pre-agreed split of the sale proceeds.